NATIONAL COUPON MONTH

NATIONAL COUPON MONTH

September is National Coupon Month, a time to celebrate how couponing has evolved from a casual hobby into a mainstream money-saving strategy for everyone. Follow along to discover its history, learn how to maximize your savings, and find out how you can join the celebration.

#NATIONALCOUPONMONTH

Couponing has a rich history that spans more than a century. What started with the first coupon distributed by Coca-Cola in 1887 grew into a necessity, especially during tough economic times, including the Great Depression.

By the 1940s and 1950s, supermarkets began using coupons to entice customers into their stores. The process of redeeming coupons became even more efficient with the creation of clearinghouses and, later, the Universal Product Code (UPC), making the practice a staple of grocery shopping.

The modern era of couponing took shape in the 2000s when digital coupon companies like The Krazy Coupon Lady (KCL) were founded, transforming what had been an informal household practice into a systematic approach with teachable strategies and organized communities.

The introduction of online and then digital coupons really took off in the past few years, with platforms like KCL helping bridge traditional paper couponing with digital tools. According to The Krazy Coupon Lady’s 2025 State of Couponing survey, nearly 40% of people today rely on coupons to save money on essentials. This reflects how smart shopping has become an integral and necessary part of modern budgeting.

How to Maximize Your Coupon Savings

Celebrating National Coupon Month in September is ideal because families nationwide are tackling back-to-school expenses while also beginning their holiday planning. This annual observance is the perfect opportunity for households to either refine their couponing expertise or master the fundamentals from scratch during one of the most budget-conscious times of the year. Here are some tips to help you maximize your savings:

1. Coupon Stacking: Combine a manufacturers coupon with a store coupon on the same item. Some stores even allow you to combine these with a sale price and a rebate app for maximum savings. Always check a store's specific coupon policy.

2. Use Digital Tools: Take advantage of store apps with digital coupons, coupon websites, and cashback/rebate apps.

3. Shop Sales First: Instead of making a shopping list and then looking for deals, flip the script. Build your grocery list around what's on sale and what you have coupons for. This helps ensure you're always getting the best possible price on your groceries. Don't limit yourself to traditional grocery stores either. Check online, warehouse clubs, and even pharmacies for unexpected deals on pantry staples and household essentials.

4. Don't Be Brand Loyal: While it's great to have favorite products, you'll save more by being flexible. Try different, but similar, brands when a great coupon or deal is available.

5. Stockpile Wisely: Building a stockpile of items you use frequently is a great way to save in the long run. When an item you use goes on a "rock-bottom" sale and you have a coupon, buy enough to last until the next sale cycle (or as many as your coupons and offers will allow). This prevents you from ever having to pay full price.

CELEBRATE NATIONAL COUPON MONTH

National Coupon Month is the perfect time to discover that couponing is for everyone. Here are a few ways to celebrate and stop paying full price:

1. Learn the Basics: Check out The Krazy Coupon Lady's Ultimate List on Where to Find Coupons. Once you have that down, you can level up with the KCL app and site to learn about coupon stacking, how to stockpile, and how to coupon at different stores.

2. Host a Family Couponing Night: Teach your family how to find and use coupons. Track their savings all month long and celebrate their success at the end of September.

3. Organize a Coupon Contest: Challenge your friends to a friendly contest to see who can save the most money. Celebrate the winner with a prize, like dinner and a movie.

4. Explore Digital Apps: Discover how to save money using cash-back apps like Ibotta and The Krazy Coupon Lady app.

5. Show Us Your Haul: Post photos or videos of your coupon shopping wins to your favorite social media platforms. Don't forget to mention your savings and use the hashtag #NationalCouponMonth.

HISTORY BEHIND NATIONAL COUPON MONTH

KCL Logo - Black + Yellow

National Day Calendar®

In 2025, the Registrar at National Day Calendar approved National Coupon Month to be celebrated each year in September. Join National Day Calendar and The Krazy Coupon Lady in the quest to show everyone how to save money using coupons!

During National Coupon Month, The Krazy Coupon Lady will provide accessible but expert-verified shopping techniques and exclusive savings opportunities that benefit people year-round. Rather than perpetuating extreme couponing stereotypes, this observance demonstrates that anyone can coupon because no one should have to pay full price.

About the Founders

The Krazy Coupon Lady was founded by Joanie Demer and Heather Wheeler in 2009. For 16 years, KCL has become a leading destination for couponing and savings, earning recognition as one of the "Best Coupon Sites" by U.S. News and World Report, Yahoo Finance, and The Penny Hoarder. Their expert team has built a community of 2.9 million monthly users through their site. They reach an additional 6.7 million people on their social media platforms (4.4 million followers) and direct communications (2.3 million email, text, and push notification subscribers).

This massive reach translates into real savings for people. The Krazy Coupon Lady estimates that their shoppers have saved over $138 million through deals and coupons shared on their platform since March 2024. They are perfectly positioned to make this month-long celebration impactful through their established multi-platform reach, educating and engaging budget-conscious shoppers everywhere.