NATIONAL "JIFFY" MIX DAY
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NATIONAL "JIFFY" MIX DAY
October 1 is officially National "JIFFY" Mix Day, a celebration of one of America’s most beloved baking brands. Whether you know it from the iconic blue box in your pantry or from the scratch-quality results it delivers in professional kitchens, "JIFFY" Mix has been a trusted name in baking for nearly a century.
#NationalJIFFYMixDay
National "JIFFY" Mix Day is more than just a celebration of a product—it’s a tribute to American ingenuity, resilience, and the joy of sharing food. It’s a chance to reflect on how a simple idea born in a small-town kitchen became a national icon, feeding families and communities for generations.
This new annual observance honors the legacy, innovation, and community spirit behind the brand that has brought generations of families—and foodservice professionals—together through the simple joy of baking.
It also shines a light on the brand’s dual identity: beloved by home bakers and trusted by food service professionals alike. Whether you’re making cornbread for a holiday meal or prepping hundreds of servings in a commercial kitchen, "JIFFY" is there to make it easier—and more delicious.
Mabel White Holmes
Mabel Holmes
The story of "JIFFY" began in 1930, when Mabel White Holmes of Chelsea, Michigan, created the first-ever prepared baking mix. Her goal was simple: to make baking easier and more accessible for everyone. Inspired by a friend of her sons whose lunch biscuit was flat and unappetizing, Mabel developed a mix that only required milk to produce perfect, fluffy biscuits every time.
Mabel named the baking mix "JIFFY", recalling a childhood memory of her family’s cook promising biscuits would be ready “in a 'JIFFY'.” That name—and the product—stuck. Backed by her husband Howard S. Holmes and rooted in the family’s Chelsea Milling Company, Mabel’s innovation revolutionized home baking and helped families during the Great Depression and during WWII.
Did you know the name "JIFFY" was inspired by a moment from Mabel’s youth? The phrase, once used in her family kitchen, became the foundation of a brand that would go on to become a pantry staple across America. And the rest is history!
Today, Chelsea Milling remains a family-owned business, now in its fifth generation, still based in Chelsea, Michigan, and continues to be guided by the same quality, values, and community care.
NATIONAL "JIFFY" MIX DAY 2025
HOW TO CELEBRATE NATIONAL "JIFFY" MIX DAY
The best way to celebrate National "JIFFY" Mix Day? Bake something! With a wide variety of mixes to choose from—sweet, savory, or somewhere in between, there’s something for every taste and every occasion. Whether you’re whipping up cornbread for a family dinner or experimenting with a new recipe in a professional kitchen, "JIFFY" makes it easy.
Share your creations on social media using #NationalJIFFYMixDay and join the celebration of a brand that’s been bringing people together since 1930.
"We have always believed that Quality and Value define our products and our brand, a belief that we have held for more than 124 years."
Howard S. Holmes II, President and CEO, Chelsea Milling Company
HISTORY BEHIND NATIONAL "JIFFY" MIX DAY
"JIFFY" Mix (Chelsea Milling Company) and National Day Calendar began working together during the summer of 2025 to create National "JIFFY" Mix Day. The National Day Calendar Registrar approved the day to be celebrated each year on October 1, beginning in 2025.
A Commitment to Quality and People
Every day, Chelsea Milling Company produces an astonishing 1.5 million iconic little blue boxes in Chelsea, MI. This incredible output is a testament not only to the popularity of "JIFFY" Mix, but also to the company’s operational excellence and deep-rooted values.
What truly sets "JIFFY" apart, however, is its unwavering commitment to its employees. In an industry often marked by volatility, Chelsea Milling has never experienced a single layoff in its entire history, a remarkable achievement that reflects the company’s dedication to stability, loyalty, and community.
This people-first philosophy is woven into every aspect of the business, from its vertically integrated operations to its emphasis on teamwork and mutual respect.
From One Box to Millions
While the original baking mix started it all, "JIFFY" has grown into a beloved American tradition with 14 retail products, including its best-selling Corn Muffin Mix. As the market share leader in retail prepared muffin mixes, the signature blue-and-white packaging evokes a comforting sense of nostalgia—reminding generations of home bakers of family meals, holiday gatherings, and the simple joy of baking. Its timeless design, affordability, and reliability have helped it remain a cherished staple in kitchens across the country for decades.
But "JIFFY" isn’t just for home bakers. In 2007, Chelsea Milling expanded into the foodservice market with the launch of ”JIFFY” Foodservice, offering complete, add-water-only baking mixes under the CMC brand to the non-commercial market.
Building on that success, the company expanded the line in 2018 with their "JIFFY" Brand—an elevated collection of complete, add-water-only baking mixes formulated to simplify prep, reduce waste, and deliver scratch-quality results.
Instagram: @jiffymixes and @jiffyfoodservice
Facebook: @jiffymix and @jiffyfoodservice
Website: jiffymix.com and jiffyfoodservice.com
Parent company on LinkedIn: Chelsea Milling Company